Episode 2

full
Published on:

1st Oct 2025

Building Longer, Healthier Lives for Dogs with Arterra Pet Science

Joins us as we sit down with Jonathan Willbanks, Founder and CEO of Arterra Pet Science, to explore how one rescue dog inspired a movement to redefine pet supplements. Jonathan shares the science behind Arterra’s innovative approach, the hurdles of formulating a pet supplement, and the breakthroughs that made it all possible. Along the way, he offers candid insights on resilience, entrepreneurship, and why integrity is essential for long-term success. Whether you’re a pet owner, veterinary professional, or entrepreneur, this episode delivers practical lessons in science, longevity, and mission-driven leadership you won't want to miss.

Helpful Links

🐶 Learn more about Arterra Pet Science here.

📖 Read more about the cutting edge of canine longevity in Pet Food Processing magazine: https://www.petfoodprocessing.net/articles/18191-canine-longevity-emerges-as-next-frontier-in-pet-supplements

Check out Blockbuster, an award-winning podcast produced by Jonathan!

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Founders in Focus

About the Podcast

Founders in Focus
Behind the Scenes of Startup Innovation, Acceleration, and Investment
We're taking you behind the scenes of startup innovation, acceleration, and investment in this new podcast from Plug and Play Tech Center and BSM Partners. Hear from visionary founders, including Barry McDonogh of Hinalea Imaging, Dr. Daphne Preuss and Francesca Gallucci of Nataur, and Sebastian Doyle of Medipups, as they traverse the Plug and Play Agtech & Animal Health accelerator program, learn how and why they became entrepreneurs, what keeps them up at night, and innovations that are poised to drive positive change for people, animals, and the planet.